James has a wealth of experience and has been a professional design creative for almost 30 years. He studied at the highly regarded Norwich School of Art (now Norwich University of the Arts) and has a BA Honours degree in Graphic Design. After graduating, he further developed his skills working at several top design agencies in Central London, before joining design4dentists in 2004. He has worked for a diverse range of clients including The London Symphony Orchestra, Benetton Formula 1, The Institute of Physics, Wella Hair Care, The Green Alliance and British Airways.
James is passionate about creating unique and memorable designs that really work for our clients. One of his many strengths is his creative adaptability, producing stunning designs across a wide range of projects including logos, brochures, stationery, packaging, websites, apps, signage, interiors and advertising. James thrives on creative challenges and maximising the potential of every project. He has a keen eye for detail and a natural artistic flair for producing solutions that are as eye catching as they are effective.
James' expertise extends throughout the whole design process, from initial ideas and concepts through to final artwork and managing production. The items that he and the team produce always have to be of the highest standard. Whether managing an advertising campaign with the tightest of deadlines, or printing colour critical branded promotional material, you can feel assured that James will be standing over the printing press, pushing for perfection.
James knows that effective branding is at the heart of how your patient base understands and relates to your practice. Your visual identity is just part of a much bigger picture. Your mission statement and even your reputation are all part of your brand and James has great expertise in developing the right tone of voice to create communication tools that consistently match. At design4dentists, James ensures that every team member involved looks at each individual design project as part of the whole brand, always focusing on capturing the heart of what our clients represent and the values and image they hope to communicate to their audiences.
James has extensive experience in developing brands and getting them working effectively for our clients. His skills cover the full spectrum of producing successful identities. This includes designing logos that stand our clients' businesses out from the crowd (as well as coming up with a new practice name if required). From the outset, James seeks to understand the client, the image they are hoping to convey and the marketplace they are competing in. Only after careful research does the creative work begin, resulting in designs that really work and are tailor-made for our clients. Once an identity has been created, a visual language is established that can be developed across a wide range of applications. A new brand name and logo is one thing, James is equally adept at translating the new identity across stationery, brochures and signage and many other brand elements.
As our Head of Design, James strives to ensure that all of our design projects are carried out to the highest possible standard. A perfectionist by nature, he is always pushing himself and those around him to achieve the best results for our clients. He also seeks to maximise the collaboration and communication within the design team, helps keep projects running smoothly, and makes sure that clients are kept well informed at all times.
James’s design services
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