STRATEGIC ALLIANCES – WORK IN PARTNERSHIP Reaching out to new potential patients can be time consuming and costly. However, creating strategic alliances by teaming up with someone who wants to target the same customers can be a really effective. It can help widen your marketing opportunities with regular promotions and the occasional joint event. Sharing ideas with strategic alliances and creating real value-add packages can prove invaluable for small businesses. Its also ideal for your patients as they benefit greatly as well as the fact that you will be able to share costs on your marketing activities.   WHICH OTHER SERVICES RELATE TO YOURS Think about your target market. What […]

  KEEP YOUR DENTAL PATIENTS INFORMED A proactive dental practice with good patient communication systems in place will benefit in the long term. Many existing patients want to be advised of new services so think of ways to keep them informed. You must also update your dental website regularly and focus on different advertising avenues. A lot of potential new patients may know you are there so keep your brand fresh and up to date. It can cost twice as much to acquire a new patient as it does to keep an existing one. By keeping in touch with your patients, you can make sure they are happy with your […]

Below is a simple dental brand questionnaire which will provide design4dentists with a basic insight to your business.   YOUR BRAND VISION Design is subjective so in order to create the right logo design on time and on budget, we will require some information to help us understand your brand vision. If the outcome of the design is to include your personal preferences, then you must provide a clear and concise brief. Aim to answer all the questions below and feel free to add more information if you wish. Include any specific details that you feel closely represents the kind of identity you would like us to create for you. […]

  SOMETIMES THE TOOTH HURTS Have you ever searched online for ideas to create your own dental practice logo? I’m sure most of you have typed ‘dental logo’ or ‘dental logo design’ in Google and have then been presented with this? Can you spot the similarities? There is not much difference in the design execution of all these logos. Yet many dental practices use this common style to represent their own brand of dentistry. If you are not able to spot much of a difference then what will your patients be thinking? Learn more about what’s wrong with cheap online logos. BESPOKE LOGO DESIGN MATTERS The purpose of design is […]

  DENTAL PR – RAISE YOUR BRAND PROFILE Dental PR and sponsorship are excellent ways of raising your brand profile to new potential customers. Understanding which publications they read (both online and in print) is a great starting point. Find out their trusted sources for information, and what other products or services they use which complement yours. Finding stories for your dental PR campaign, or angles which will provide an interesting article is worth writing about. A well written press release sent out on a regular basis should start to generate interest for your business. You may want to consider a reader offer or competition to create some publicity. You […]

  YOUR DENTAL REFERRAL PACK There are many different ways in which you can create a professional dental referral pack. It must be designed to reflect your brand of dentistry and the service level in which your specialities are practiced. In other words, if you consider your clinic to be upmarket and charging premium rates for top treatments, then your dental referral pack must be produced with quality in mind. You must also consider what should be included to help general dental practitioners and patients to choose you and no other dental specialist. Here are the seven key items I recommend you include in your dental referral pack:   1. […]

  FACE TO FACE COMMUNICATIONS It’s hard to replace face to face communication. Promoting your dental practice may start with a launch party or open day. These are ideal to share your vision and promote a new dental product. Or they can simply give patients the opportunity to ask about certain dental treatments in a more relaxed environment.   LAUNCH PARTIES Launch your new dental brand with a party in the practice. Invite your existing patients and ask them to bring friends and family members. It’s a great opportunity to celebrate what you and your team have achieved and to thank your new or existing patients for their loyalty.   […]

  PROMOTE YOUR BRAND Once you’ve created your dental brand, you need to market and promote it, in addition to your services. This is how you establish your credibility and relevance to your target audience. High brand awareness amongst your target market will allow you to easily introduce a wider range of dental services as and when they become developed, without having to start over again selling who you are, what you do and how you do it first. Your brand has already pre-sold you.   EFFECTIVE DENTAL MARKETING IS KEY To make dental marketing really effective, you need to have a plan. Your marketing plan should support your strategic […]

  WHY CREATE A WELCOME PACK? How much do you value your patients? Creating the right impression is essential and your patient welcome pack may be the first presentation they see of your dental brand. Many patients will call and request information as soon as they see your dental practice signs, or by finding you on the internet or even after being recommended by a friend. Patients may not necessarily be given a welcome pack after visiting your practice for an initial examination. Whatever the situation, its imperative to ensure your patients feel valued by providing them freely with the information they are looking for.   REFLECT THE QUALITY OF […]

  WHAT IF WE DON’T LIKE YOUR LOGO DESIGN? One of the questions we often get asked is ‘what if we don’t like your design?’. Well, before design4dentists start to design your dental logo, we purposely spend time with you to understand your vision, your business objectives and the kind of brand you wish to create. We know this is an important process so that we can answer all your questions to eliminate any fears and concerns. After all, you are paying for a product you cannot even see yet.   WHAT IS THE PURPOSE OF A LOGO? Before we design your dental logo, you need to understand that the […]