Jan
24
Dental Testimonials
- POSTED BY Dental Marketing Tips IN Dental Branding | Dental Marketing | Dental Websites
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Why use positive dental testimonials on your website? Well did you know over 90% of consumers read online reviews and testimonials before deciding on a purchase. And over 70% say positive testimonials make them trust a business more.
So now the challenge is to encourage your patients to leave you with a small review or better still, write a glowing dental testimonial. You can also ask them if they would allow you to create a great case study to help patients understand more about the treatment process and how it can benefit their lifestyle as well as their looks. I’m sure many happy patients would oblige.https://www.design4dentists.com/latest-news/wp-admin/edit.php
Below are four different ways you can acquire feedback and display them on you website for other potential patients to read.
DENTAL TESTIMONIALS
Written testimonials are extremely important as they contribute to the success of your practice. They support your credibility, your level of expertise and strengthen your reputation. With permission, you can quote snippets of these written testimonials on your home page or even better, include them on the treatment page the testimonial is relevant to. Next time a patient praises your dental work, why not ask them to write an email and send it to you.
Find out how your dental website scores >
VIDEO TESTIMONIALS
There is nothing better than a video testimonial. They humanise your brand with a patient who is likely to be very passionate about their experience. It can trigger an emotion in your audience and importantly help to increase the confidence in those watching the video.
Dental testimonials on video can be created by a professional film production company and there are several available who specialise in dentistry. Once these videos are created they can be hosted on your website, YouTube or even posted on various social media websites.
Learn more about four different kinds of internet shopper >
REVIEWS
Online reputation marketing is more popular than ever before. These are the star ratings you see on the google map listings and google business page. The more you have the better your dental website rankings will be on the search engines.
These can also be displayed on your organic google listings which attract users immediately once they have keyed in their search terms. It’ll make your listing look very appealing especially with a full set of 5 orange stars. However, be sure to keep an eye on them as there is no way of controlling how a patient may react so it is important you respond accordingly to any negative reviews.
With dental SEO you can boost your website rankings >
CASE STUDIES
Finally, if you have worked on a big smile makeover, complex treatment or even helped a patient overcome their fear of visiting your dental practice, then ask them to write about it. Dental testimonials which explain the whole experience from start to finish are exceptional. This kind of patient has really gone out of their way to express their gratitude and how you may have changed their life forever.
Good case studies displayed on all your different treatment pages will help users identify problems which may be exactly the same as the patient you have helped. There is no better assurance than a direct connection like this.
Create the ideal dental website for your practice >
DENTAL MARKETING & DENTAL BRANDING
For more information call Alex Nicolaou on 01923 609770 to find out more about making the most of your dental brand and marketing opportunities.
www.design4dentists.com >
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