Website GDC Regulations

IS YOUR WEBSITE GDC COMPLIANT?

This short video introduces the dental website GDC regulations which dental practices must include. I have also written below information for quick reference purposes. However, you can find more precise information on the design4dentists website compliance page which contains a guide to the GDC’s Principles of Ethical Advertising. If you would like to read more about the advertising rules set by the General Dental Council, please click the link at the bottom of this page.
For more tips about general dental website compliance click here >

DENTAL PROFESSIONALS

Website GDC regulations require dental professionals who provide dentistry to display the following information on your website:
• their professional qualification and the country from which that qualification is derived; and
• their GDC registration number.
You must not include any honorary qualification, or letters after their name relating to a membership or fellowships of an association.
View examples of dental websites at the bottom of this linked page >

GENERAL WEBSITE INFORMATION

Many dental websites fail to include basic yet fundamental information. You must must make sure your website includes:
• the name of the practice, geographic address, your telephone number and email address
• state very clearly whether the practice is NHS only, mixed or wholly private;
• and include a link to the GDC website;
• you must display details of your privacy policies, procedures and practice’s complaints procedure
• a date the website was last updated.
Learn more about dental website compliance here >

TREATMENTS & SERVICES

When advertising or promoting dental treatments and services, the website GDC regulations state that you must ensure information you produce is accurate and not misleading. You must avoid statements which may create an unjustified expectation about the results you can achieve. If you are endorsing a product, you must only provide factual information.
With dental SEO you can boost your website rankings >

MARKETING & PROMOTIONS

And lastly, If you promote your dental treatments and services on social media you must make it clear that the treatment advertised may not be appropriate for every patient.
Create a compliant dental website for your practice >

DOWNLOAD GDC ADVERTISING GUIDELINES

For more information please visit the GDC website https://www.gdc-uk.org. or click the link below to read through the General Dental Council guidance on advertising. This is a pdf document which were effective from 30 September 2013.
Download the Guidance on advertising (Sept 2013) here >

DENTAL MARKETING & DENTAL BRANDING
For more information about website GDC regulations call Alex Nicolaou on 01923 609770 to find out more about making the most of your dental brand and marketing opportunities.
www.design4dentists.com >

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