DENTAL PR – RAISE YOUR BRAND PROFILE Dental PR and sponsorship are excellent ways of raising your brand profile to new potential customers. Understanding which publications they read (both online and in print) is a great starting point. Find out their trusted sources for information, and what other products or services they use which complement yours. Finding stories for your dental PR campaign, or angles which will provide an interesting article is worth writing about. A well written press release sent out on a regular basis should start to generate interest for your business. You may want to consider a reader offer or competition to create some publicity. You […]

Below is an example privacy policy only. We cannot take responsibility for any information supplied or a privacy policy that may not protect your business or your patients. If you have a copy of your own practice privacy policy, please send it to design4dentists via email. ——————————————————————————————- PRACTICE PRIVACY POLICY The practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines on the Information Commissioner’s website as well as our professional guidelines and requirements. The data controller is the ___NAME___, the Information Governance Lead is ___NAME___ and the Data Protection Officer is ___NAME___. This Privacy Notice is available on the […]

Below is an example practice complaints procedure. Please feel free to use this and adjust where necessary. Alternatively you may have your own which you can send to us via email or copy it and paste it into the form field below. ——————————————————————————————- PRACTICE COMPLAINTS PROCEDURE If you have a complaint or concern about the service you received from the dentist or any of our staff working in the practice, let us know. Our complaints system adheres to the national criteria. How to complain: We hope that most problems can be easily and quickly, often at the time they arise and with the person concerned. If your problem cannot be […]

The contact page on a dental website is the second most visited page. Please aim to fill in as much of the contact form below as you can. This will be helpful to both new and existing patients. The more information the better so try to make it easy for patients to be able to contact you and visit your dental practice. The GDC require all dental practice websites to display their main telephone number, the full address of the practice and the email address they would like patients to get in touch. We have also included areas below to include opening times, weekend appointments and travel information. If you […]

If you provide out of hours dental emergency services then please fill in the form provided below. If you do not provide out of hours emergency dentistry but would like to inform patients of their options, then the information below can be copied and pasted into the form, and then adapted accordingly. If you are a regular patient at (practice name) and you have a dental emergency, we will try to make you an appointment with one of our dentists at the practice within 24hours. Sometimes if your regular dentist is not available you will be booked in with the next available dentist. If you have a non-urgent dental problem […]

Please send us written testimonials by patients who have been delighted with the service or treatment you have provided. This generates a great deal of trust and reassurance for both new and existing patients. Ideally we would like to display at least one testimonial for each treatment type. Unfortunately we know that most dental practices are highly unlikely to have these and this is can take time to acquire if set as a future task. However, if you have any written emails or letters sent to you by patients, please write them in the forms below. You may have a comment book in reception that you can extract testimonial snippets […]

Please fill in all the dental treatment fees that your practice provides for patients. If there are any services or treatments not listed below then please add this to the additional fee area towards the end of the form. For any treatment that may vary in price, try to include a ‘from’ and ‘to’ fee. The form fields allow enough room for you to add comments, product names or several prices for the same treatment type. For example, Invisalign i7 £2000, Full Invisalign £4000 and so on. Dental surgeries that provide NHS services must include these on the website. Please state whether your practice is NHS, mixed or solely private […]

The team at design4dentists will include introductory text content for each dental treatment or service. Text will be adapted specifically to relate to your practice brand and in a tone of voice for the majority of patients to understand. It will provide patients with a simple explanation and without too many clinical terms. The style of text writing can be subjective and dentists do have the option to provide their own text. The important point to note is that text must not be copied from any other website. Google is intelligent enough to detect this and can penalise your website for content that cannot be claimed as your own. Another […]

This form is to be filled out by all dentists, hygienists and specialists of the team who work at your practice. Please distribute the shortened link below to each key team member. In accordance with GDC guidelines, it is essential for your practice website to display the full name, qualification (and where those qualifications were derived) and GDC number of all registered practitioners. Please copy and paste this link into an email to send to another member of staff. https://tinyurl.com/y2mgq6sl Please write as much as you can about yourself. For example, where you studied, your experience and professional background, areas of expertise or specialism, how long you have been working […]

Information about your dental practice can provide potential new patients with lots of reassurance about your brand and your business ethics. All dental practices are different so we advise gathering and sending us information to help your brand to stand out amongst the local competition. Below is a list of questions which may help you to compile relevant content in order for us to write about your dental brand.   WHAT’S NEXT? Click back to Content For Your Website > ——————————————————————————————-   WHO AM I? Alex Nicolaou is a Brand Designer and Advertising Strategist who partners with company directors, dentists, specialists and entrepreneurs to grow their personal and professional brands. Having […]