PLEASE READ FIRST It is important to provide us with as much content for your dental website as possible. The information you supply must be accurate and NOT copied from any other website. In the world of of the internet, content is king and Google loves a website with genuine expert advice from a trusted source. If your website is at the very beginning stages of its inception, then producing lots of content may be too much of a task. However, we do not want you to worry too much as your website must start somewhere but it is imperative that your website grows and develops regularly after it launches. […]

  SECURE HOSTING PACKAGE At design4dentists, we offer a secure hosting package that complies with GDPR and includes the necessary recommendations set by the ICO. The Secure Hosting Package contains the necessary security features to protect your website and includes a comprehensive compliant cookie facility. Here is what the package includes: • Domain Acquisition/Transfer with annual registrations and SSL activations. • Secure Hosting with unlimited space and unlimited bandwidth. • Fast & Reliable Servers hosted in the UK with 99% uptime. • Validated SSL Certificate which is managed and registered each year. • POP3 Email Accounts offering unlimited branded emails. • Premium Cookie Plan that is fully compliant, protective and […]

  YOUR DENTAL REFERRAL PACK There are many different ways in which you can create a professional dental referral pack. It must be designed to reflect your brand of dentistry and the service level in which your specialities are practiced. In other words, if you consider your clinic to be upmarket and charging premium rates for top treatments, then your dental referral pack must be produced with quality in mind. You must also consider what should be included to help general dental practitioners and patients to choose you and no other dental specialist. Here are the seven key items I recommend you include in your dental referral pack:   1. […]

  THE BDA & DENTISTRY SHOW 2019 If you haven’t already purchased a new dental website or a dental app from the BDA & Dentistry Show 2019, then now is a great opportunity to create two of the most amazing marketing tools for your dental practice. Our website designs are fully compliant and mobile responsive. Call 01923 609770 today or view our website packages here: Dental Websites >   GDPR ESSENTIALS FOR YOUR DENTAL WEBSITE The new General Data Protection Regulation requires all existing websites to be updated and new websites to include the following: • Secure Hosting with a valid SSL Certificate • The correct Cookie Policies • Data Protection & Privacy Policies • Enquiry Forms & Opt-In Marketing Notifications […]

  CONGRATULATIONS It’s a wonderful feeling to see your website going live on the internet. Especially after weeks or even months of hard graft working closely with your design team and getting this far. But now that this project is finally complete, you need to know how to look after your website.   MAINTAINING YOUR WEBSITE A dental website is made up of many different coding instructions. There are thousands of them and they need to function perfectly in order for a wesbite to operate. All websites require regular checks and maintenance. There is nothing more frustrating for a patient than experiencing a broken link, missing page or a facility […]

  FACE TO FACE COMMUNICATIONS It’s hard to replace face to face communication. Promoting your dental practice may start with a launch party or open day. These are ideal to share your vision and promote a new dental product. Or they can simply give patients the opportunity to ask about certain dental treatments in a more relaxed environment.   LAUNCH PARTIES Launch your new dental brand with a party in the practice. Invite your existing patients and ask them to bring friends and family members. It’s a great opportunity to celebrate what you and your team have achieved and to thank your new or existing patients for their loyalty.   […]

  PROFESSIONAL DENTISTRY NORTH 2018 If you haven’t already purchased a new dental website or a dental app, then now is a great opportunity to create two of the most amazing marketing tools for your dental practice. Our website designs are fully compliant and mobile responsive. Call 01923 609770 today or view our website packages here: Dental Websites >   GDPR ESSENTIALS FOR YOUR DENTAL WEBSITE The new General Data Protection Regulation requires all existing websites to be updated and new websites to include the following: • Secure Hosting with a valid SSL Certificate • The correct Cookie Policies • Data Protection & Privacy Policies • Enquiry Forms & Opt-In Marketing Notifications • Website Maintenance & Software Updates In order for […]

  GOOGLE’S MEDIC ALGORITHM In August 2018 Google carried out a massive algorithm update. This impacted the search results of many health, well-being and medically related websites.   HAS YOUR DENTAL WEBSITE BEEN AFFECTED? Lots of website’s search rankings have experienced some volatility since the update. Your dental website’s position in Google’s may have been affected too. It is worth checking to see if your site is still appearing on the first page or whether it has dropped in the rankings. We have witnessed Google’s Medic Algorithm changes having more of an impact on those websites which are not actively progressing with their SEO. Does your website require dental SEO >   […]

  BUSINESS OF DENTISTRY Dentists are constantly looking for their ideal patients and I can demonstrate how they can attract and acquire them. On Friday 2nd November 2018 I shall be lecturing in the Business of Dentistry Theatre at Professional Dentistry North, The Lowery Hotel, Manchester. Apart from word of mouth, a website is one of the best marketing tools a dentist can have. If it is set-up correctly and with an ongoing development and optimisation plan, dentists can generate many patients online. If you are a dentist or dental specialist and would like to find out how to create a more attractive website than your competition, book your place […]

  PROMOTE YOUR BRAND Once you’ve created your dental brand, you need to market and promote it, in addition to your services. This is how you establish your credibility and relevance to your target audience. High brand awareness amongst your target market will allow you to easily introduce a wider range of dental services as and when they become developed, without having to start over again selling who you are, what you do and how you do it first. Your brand has already pre-sold you.   EFFECTIVE DENTAL MARKETING IS KEY To make dental marketing really effective, you need to have a plan. Your marketing plan should support your strategic […]