Sep
21
SEO Lite Plan
- POSTED BY Dental Marketing Tips IN Dental Marketing | Dental SEO | Dental Websites
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THE SEO LITE PLAN
If you want your dental practice to be found on Google, Yahoo and Bing then your website will need search engine optimisation. The SEO Lite Plan is an affordable way to ensure your dental website includes all the necessary start-up implementation and set-up facilities. This will enable it to be picked up and ranked on the search engine results page (SERPS). In this package we will also set-up monitoring facilities so design4dentists can track and trace your website’s performance online.
WHAT IS SEO?
SEO stands for Search Engine Optimisation. Google, Yahoo, and Bing are three of the most popular search engines on the internet. Almost all patients looking for a local practice online will use one of these to find a dentist. If your dental website has not been optimised for the search engines then you may not easily be found on the internet.
WHY SHOULD I OPTIMISE MY WEBSITE?
Most businesses these days rely on their online presence to generate new business. The purpose of search engine optimisation is to make your website easy to find so that it attracts more traffic (potential patients). This means being listed on popular search engines such as Google as well as other online directories and portals.
If you have invested in a new dental website then you will want it to pay you back. A dedicated ongoing SEO programme can drive thousands of potential patients to your new website generating interest and enquiries. The more patients landing on your website, the more chance some of them will register with your dental practice. The SEO Lite Plan is a great package to help you get started. Read more about generating a return on your website investment.
WHY CHOOSE THE SEO LITE PLAN?
The SEO Lite Plan has been designed specifically for dental websites. design4dentists will carry out the initial online research and then create a bespoke programme of essential SEO tasks. The purpose of this is so that we can identify the structure of your website as well as analyse your competitors. The SEO Lite Plan has a minimum 12 month contract to ensure we can advise you of the best SEO set-up. Your dental website needs every chance of ranking well however, we may find that a different plan is more suitable in order for you to compete online. If you have an unusually large website, a website with old coding or your location is highly competitive, then an upgraded dental SEO package may more ideal.
WHAT IS INCLUDED?
A full site audit is included as well as fixing technical issues that can be achieved within the plan. Then we apply the required back-end coding such as meta tags, page titles and URL’s. Page content, linking and navigation will also be checked and optimised before submitting your website to the search engines and directories. Finally statistical programmes and tracking facilities such as Google Analytics and other SEO tools are set-up and incorporated into the website. These are important so design4dentists can monitor traffic and the user behaviour. Knowing how many calls, emails and enquiries your website is generating determines how well or not your website is converting.
HOW QUICKLY WILL MY WEBSITE BE FOUND?
Once your website is submitted, it may take six to eight weeks before it is listed on the search engines. Some websites are listed quicker than others but design4dentists monitor progress at every stage and make alterations if required. The page and position in which your website will rank, depends on your competition’s SEO activity and your website make-up. The higher your website rankings, the more visitors your website will attract. The SEO Lite Plan sets-up your website with the necessary SEO ingredients but if you wish to boost your rankings at a faster pace, then design4dentists can help with more advanced plans.
SPEAK TO AN SEO EXPERT
design4dentists are available to speak to and can advise how you can make the most of your dental practice website. Simply call our SEO team on 01923 609770 if you would like more information or email hello@design4dentists.com