Alex is a strategic thinker with a deep understanding of PPC (Pay Per Click) advertising. Armed with over ten years’ experience in online marketing, he focuses on creating balanced campaigns that leverage relevance, clarity, and continuous optimisation. His approach combines data-driven decision-making with a collaborative mindset, ensuring that every campaign is tailored to our client’s unique goals. His analytical mindset, creativity, and passion for delivering high-performing results align perfectly with the PPC field.
Alex began his career through an apprenticeship, followed by various in-house roles. His journey led him to becoming an agency based Digital Marketing Manager, before then going on to specialise in PPC. His background in developing PPC strategies encompasses creating compelling campaigns and advising on landing page development, CRO (Conversion Rate Optimisation), and advanced tracking setups using tools like Google Tag Manager. These insights help drive consistent growth for clients.
By engaging closely with clients, Alex taps into their insider knowledge to craft intent-driven ad copy and creative solutions that help dental practices stand out in a competitive market.
He consistently delivers great results for our clients, achieving strong cost-per-leads and conversions across campaigns. One of his biggest achievements is the ability to successfully manage budgets ranging from as high as £50,000 per week to as little as £10 per day. This versatility demonstrates his skill in optimising performance and achieving ROI at any scale.
Highly motivated and results-driven, Alex works tirelessly to understand the nuances of every dental brand he supports. By analysing competitors, patient demographics, and market trends, he ensures that PPC campaigns are finely tuned to achieve maximum ROI.
Collaboration is the key to success. By working closely with clients and leveraging their insights, Alex build campaigns that not only perform well in the digital space but also translate into tangible, real-world impact for their dental practices.
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