Dental SEO Packages, SEO for Dental Websites

Organic Search Engine Optimisation (SEO) will enable you to achieve long term results by being listed for free on the likes of Google, Yahoo and Bing however, it is advisable to employ the skills of an online marketing company in your industry as they will implement some key factors to enhance the performance of your website. An SEO expert and an experienced online marketer will study every aspect of your website from the Home Page to the Contact Page and record as many statistics as possible and then prove their actions with accurate results.

There are many other aspects to creating a successful website but here are five key factors to improve and measure the performance of your website:

Why do you need to improve the page speed of your website?

A website that takes 4 seconds or more to load can lead to 75% of users leaving your website to look elsewhere. Google updated their algorithm to make page loading a fundamental part of SEO. Websites that load quicker across all devices will take priority over sites that do not focus on page speed at all.

How will we prove our work?

We use industry recognised applications to grade the current speed of your website from A to F. Websites that have a C grade or above are loading across all devices within the recommended time frame. Once we analyse your website, we will work through all technical challenges to show you an improvement if your website is currently under performing.
Why do you need your website to be seen online?

91% of all organic clicks from search engines occur on the first page of results. The most effective way of getting potential patients to your website is to be found organically, which is where users can easily find your services. We only use white-hat techniques, which means we adhere to Google’s stringent guidelines and never use illegal tactics to improve visibility.

How will we prove our work?

Before starting any SEO strategy, we look at how well the website is ranking on search engine listings for a wide variety of related search terms. After a period of time, we will be able to show you how those search terms have improved based on the work we have carried out. The ultimate aim is to get as many search terms as possible on the first page of Google, as more exposure tends to lead to more users entering the site.
Why do you need to know who phoned your practice?

We want to prove that your investment is worthwhile. An increasing number of searches are generated from smartphone users and we can now track calls linked to an online source as a direct result of our SEO work.

How will we prove our work?

We will set up a Google Business account (if you do not have one already), which will allow us to track the number of calls received from smartphone users clicking the call button through Google. We can also track how many calls come from users that tapped the telephone number anywhere on your website. By tracking calls from Google and the website, we can show you how well the conversion funnel is performing on smartphone devices.
What is optimisation?

Your website is created using lots of coded instructions as well as text content, photos, graphic imagery and videos. They all need to work together in order to function and display correctly on your PC or smart device. All these elements can become fragmented or inefficient for search engines to read and identify easily. Optimising a website requires a variety of technical improvements which need to be carried out regularly. We can prove how much work needs to be completed to the optimisation of your website to reach a higher standard and improve search engine efficiency.

How will we prove our work?

We use a variety of SEO (Search Engine Optimisation) tools to identify where improvements can be made to the code of the website. We then update coding and important content elements, which include text tags and image tags. We can guarantee an improvement on under-performing sites.
Why do you need statistics?

Statistics are crucial to understanding how the website is performing. Without statistics, there is no way of tracking where improvements have been made and where there are opportunities to develop the user experience.

How will we prove our work?

Our expertise in monitoring analytics and recording statistics through Google applications enables us to identify current and existing trends or behaviours. Analysing results will allow us to address areas of the website that require improving. This can include design, functionality, content and SEO. Before and after statistics will demonstrate improved performance.